How do you ensure quality?
Customers are always delighted with the quality of our products. We don’t think that buying in an ethical and sustainable way means you have to compromise on quality and taste. In fact, by giving farmers a fairer deal, we get their best crop! Quality starts at the farm.
But it doesn’t stop there. All our producers are supported by experts in food safety who help them meet exactly the same Hazard Analysis and Critical Control Point (HACCP) principles recommended by the UK Food Standards Agency. This supplemented by regular testing and checks to ensure our products aren’t just safe - they’re delicious!
In the UK we’re proud to have a five-star food and hygiene rating, which is highest possible. However, we’re not complacent. We work with both Trading Standards and the Food Standards Agency to ensure we continue to not just meet, but exceed your expectations. But if you have any feedback, we’d love to hear from you.
Are you fair trade?
Fair trade is a movement to offer better trading terms to farmers and producers in developing countries. We are absolutely part of that movement. In fact, we like to think of ourselves as innovators in this movement, by working with producers who are buying directly from farmers and in a fully transparent way.
When it comes to the Fairtrade label, some of our producers, like Ten Senses, hold it, other do not. They still meet the social, economic and environmental principles of fair trade, but have yet to go through the accreditation process to get the label.
This process represents a big cost to them, which they can’t yet afford. Which is where you come in, by buying direct through Storimarket more of what you pay goes to the producers and farmers - money they can use to either get Fairtrade certified or grow their network of farmers!
Are you organic?
Our farmers like to say they are organic, but not by choice! This means they can’t afford to buy imported fertiliser or prefer to use free, locally-available, organic alternatives. However, whilst some of our producers - such as Asante Mama - do hold organic certifications, other have yet to go through the process.
Mostly, this is due to the cost of the process, which they can’t yet afford. However, when they’re ready, we’re confident they would meet all the criteria. By buying directly from them, you’re helping them achieve these important certifications which will help grow their business.
What does sustainability mean to you?
A lot of brands and companies use the term ‘sustainability’, some of whom have been accused of ‘green-wash’. When we use the term, we really, really mean it. In fact, we’ve taken advice from the Cambridge Institute for Sustainability Leadership, Oxfam and many other experts to ensure that we source in a way that is good for people and good for the planet. If you want to know more, check out our blog where we share ‘What makes a Storimarket producer or farmer different?’
Got another question?
We’d love to hear from you. Please do get in touch.