How do you ensure quality?

Customers are always delighted with the quality of our products. We don’t think that buying in fair and sustainable way means you have to compromise on quality and taste. In fact, by giving farmers a fairer deal, we get their best crop. Quality starts at the farm.

But it doesn’t stop there. All our producers are supported by experts in food safety who help them meet exactly the same Hazard Analysis and Critical Control Point (HACCP) principles recommended by the UK Food Standards Agency. This supplemented by regular testing and checks to ensure our products aren’t just safe - they’re delicious!

In the UK we’re proud to have the highest possible food and hygiene rating. However, we’re not complacent. We work with both Trading Standards and the Food Standards Agency to ensure we continue to not just meet, but exceed your expectations. But if you have any feedback, we’d love to hear from you.

Are you fair trade?

Fair trade is a movement to offer better trading terms to farmers and producers in developing countries. We are absolutely part of that movement. In fact, we like to think of ourselves as innovators in this movement, by working with producers who are buying directly from farmers and in a fully transparent way.

When it comes to the Fairtrade label, some of our producers, like Ten Senses, hold it, others do not. They still meet the social, economic and environmental principles of fair trade, but have yet to go through the accreditation process to get the label.

This process represents a big cost to them, which they can’t yet afford. Which is where you come in, by buying direct through Storimarket more of what you pay goes to the producers and farmers - money they can use to either get Fairtrade certified or grow their network of farmers!

Are you organic?

Our farmers like to say they are organic, but not by choice! This means they can’t afford to buy imported fertiliser or prefer to use free, locally-available, organic alternatives. However, whilst some of our producers - such as Asante Mama - do hold organic certifications, others have yet to go through the process.

Mostly, this is due to the cost of the process, which they can’t yet afford. However, given the small areas of land they farm, on their proximity to neighbours, it can also be difficult to maintain the strict criteria required for organic certification.

Tell me about your packaging in your supply chain?

Packaging is very important to us, and we are currently mapping the waste in our supply chain from farm to you. Between farm and factory, where the product is made, we mainly use reusable materials, such as boxes or rice sacks. Whilst boxes and rice sacks are usually made from plastic, they have a long lifespan.

From the factory, we use packaging that will withstand transportation as freight. Normally, this means products are packed into standard formats (5kg, 11.36kg and 20kg) in thick-gauge recyclable aluminium foil. In addition, outer boxes are used to avoid the foil being cut or pierced in transit. To reduce waste and repackaging, we encourage our retail partners to buy in these standard formats - we even reuse the outer boxes in our deliveries. In this format, only recyclable labels and bag toppers are added, which can be reused for point of sale displays.

For smaller formats (500g or 1kg), we use NatureFlex compostable film made from wood pulp. It is made from renewable, sustainable sources – the most environmentally friendly choice we can currently find. To avoid the film being damaged we add a recyclable outer bag and labels. Our pouches (50g) are made from biodegradable materials onto which we stick recyclable labels. Given the limited composting services available in most areas, we will be moving to recyclable paper with plant ink. These pouches are packed into boxes made from recyclable and recycled cardboard of either 12 or 24 units, which we seal with tape and add a label - both recyclable.

We are more than happy to take back any of our packaging to be reused or recycled. And we’re more than happy to receive any feedback or recommendations to improve what we do.


What does sustainability mean to you?

A lot of brands and companies use the term ‘sustainability’, some of whom have been accused of ‘green-wash’. When we use the term, we really, really mean it. In fact, we’ve taken advice from the Cambridge Institute for Sustainability Leadership, Oxfam and many other experts to ensure that we source in a way that is good for people and good for the planet. If you want to know more, check out our blog where we share ‘What makes a Storimarket producer or farmer different?’


What are your company details, and VAT number?

Storimarket Limited is registered at 24 Cromwell Lane, Maldon, Essex, CM9 4LB since November 2017. Our company number is 11051416; our VAT number is GB288094362


Who do you currently supply?

Link to list of retail partners


Do you have any testimonials?

Link to testimonial page

Got another question?

We’d love to hear from you. Please do get in touch.