Ten Senses is about fairness: fair nuts, fair coffee, and fair pineapple. As a social enterprise working in East Africa, they are dedicated to organic, fair trade and ethical business practices. In this way, they have the ambition to make a difference to the livelihoods of 1 million smallholder farmers in the next 10 years. Furthermore, as the products are 100% organically grown, all-natural with no added sugar, they are good for you too!
Their story began in Central Kenya, when the founding team encountered macadamia farmers who were struggling against unscrupulous middlemen to get a decent price for their product. The application of fair trade principles to the Kenyan macadamia industry seemed not only the right thing to do for the farmers, but an excellent business opportunity to link Kenyan macadamia to the growing demand for ethical and sustainable food in Europe and North America. Ten Senses was born.
Ten Senses now purchases macadamia nuts from over one thousand farmers from Taita Hills, Meru and central regions in Kenya. They also purchase cashew nuts under the same fair-trade guidelines, from the Lamu area, which is north of the city of Mombasa. Macadamia nuts are purchased at a price that enables the farmers to improve their living standards and develop their businesses, through a premium which goes towards infrastructure development and community improvement.
Ten Senses is obsessed with quality – in fact, it’s one of their company values. They continuously ensure all the raw material from smallholder farms and other suppliers is of high quality. They do this by conducting regular tests, supported by accredited third party laboratories in both Kenya and Germany. That way, Ten Senses can be sure their products comply with legal and statutory requirements, as well as all certification body requirements. Most importantly, it ensures you, the customers, get a tasty product!