Borough Market is London’s oldest food market, serving the capital for over 1,000 years! Therefore, we were thrilled to be invited to become traders for a week during their Food Futures event.
Organised by David Matchett and his team, I first met David at YFood Tech Week in 2017, shortly after I started the entrepreneurial journey to create Storimarket. As the market development manager of Borough Market, he’s responsible for ensuring it remains the food destination in London. As such, he is passionate about the future of food and the event was just one of the things David, and his team have done to support Storimarket’s development.
Because Borough Market prides itself on the quality and provenance of the products it sells: before we could sell at the market, our products had to go through their taste panel! As confidently nervous as we were, we knew that our dried pineapple, mango, macadamia and cacao would meet their high standards.
Joining us in the Food Future event was BeastFeast with their exceptional homemade granola, packed full of super-food goodness. Across the market hall, Jake’s Boost was offering delicious nut butters - and kept me going on the last day with an amazing vegan cheesecake. And, most memorably, Martin from Bread Winners who don’t just bake fantastic bread, but empower refugees in the process! Of course, there were many more food-entrepreneurs who took part with a passion for showing that the future of food is not just delicious, but more sustainable and more impactful.
Throughout the week, we spoke to many Borough Market regulars and overseas visitors. While customers loved the taste and freshness of our products, particularly the mango and cacao nibs, it was the story of sustainability and social impact behind them that really made the difference. Given the team had just returned from visiting our farmers in Kenya, there were plenty of stories to share. We also enjoyed hearing our customers’ stories about their own experiences in Africa.
Making a difference in the global food supply chain is an epic task, yet the Food Futures event reaffirmed that I’m not doing it alone. The Storimarket team, fellow food entrepreneurs and people working for food institutions such as Borough Market are all on this journey with me. Most importantly, when given the opportunity and the information, consumers know what ‘good’ looks like and want to support the change to get us there.